A single mistranslated clause can unravel months of negotiation. Here is why companies expanding into new markets treat contract language as a business risk, not a formality.
A single mistranslated clause can unravel months of negotiation. Here is why companies expanding into new markets treat contract language as a business risk, not a formality.
Hotels trying to pull bookings away from third-party platforms are finding that a localized booking page converts guests that an English-only site loses.
Hotels that ignore translation quality on their booking pages often lose direct bookings to third-party platforms without ever realizing why.
A hotel that relies entirely on booking platforms is renting its own guests back from someone else.
A boutique hotel in Lisbon once lost a corporate booking worth thousands of dollars because of a translation mistake on its website.